Sumi Das: Given all the layoffs that are happening these days, I really want to be sure that my boss's understand the value that my team and I provide but I've never been good at self promotion and I feel really uncomfortable tooting my own horn. So, what can I do?Caty Everett: You're not alone. Self promotion is a big challenge for a lot of people. It can feel like bragging or schmoozing even. Many people, especially those who have more understated or introverted personalities are really uncomfortable putting their accomplishments or their team success in the spotlight. But the trick is that you can learn to do this in a way that's in line with your integrity. You just have to do it in a way that doesn't conflict with your values.Sumi Das: How do I do that without playing politics?Caty Everett: You need to change your mindset about that. Politics, we all think of it as a dirty word but the reality is that understanding the political landscape of your organization is actually part of your job. You weren't hired to play a role in a vacuum. So, understanding how to influence people, how decisions get made formally or informally, that's actually going to make you more effective in your role and as a leader overall and frankly that leads to higher morale in the team, it keeps people motivated which is paramount in today's economic climate.Sumi Das: So, I understand the importance of it but how do I get started? Where do you begin?Caty Everett: There are a lot of ways to go about it. So, anything that helps build your network or create relationships or gain visibility is worthwhile. The most basic thing is to make sure that you're attaching yourself and your team to results. Send emails. Any win big or small is something that you should communicate. Tell your boss about your successes because your wins are their wins. Celebrate in really visible ways. So, I have a client who created a t-shirt after a big team success and they all wore it for a week. Share best practices. So, if you've solved the solution and you think your peers could benefit, get your name out there and offer up some of your resources to your peers.Sumi Das: In summary?Caty Everett: Don't make the mistake of thinking that self promotion is only for those who want to climb the ladder. You can promote yourself and your team successes with integrity. So, it's important to remember to attach yourself to results and gain visibility. Let people see you in action and they'll realize what an asset you and your team are to the company.