Content :
In Chapter 5 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "What Criteria Did You Use to Evaluate Potential Investors in Your Business?" Moross notes his company Moo.com did a 2004 seed round and a Series A venture round in 2006. Running his first startup at age 26, Moross starts by asking his dad for financing advice and over time. He selects a seed investor based on commitment and understanding of vision.